The South African Social Media Awards (SASMA) celebrate excellence among brands, influencers, and digital tools within the social media landscape. As the premier accolade for social media personalities, these awards uniquely recognise the impactful contributions of individuals in this space.

Social media content serves various objectives, attracting significant followings for the creatives behind it, and in this spirit, we empower followers to judge the content themselves.

The awards acknowledge the best campaigns, individuals, and digital tools, and are open to everyone involved in content creation across social media platforms.

Founded in 2021, the South African Social Media Awards (SASMA) were established to spotlight and reward the outstanding achievements of brands, influencers, agencies, and digital creators across South Africa, spanning entertainment, marketing, fashion, beauty, sports, and beyond.

From its inception, SASMA has stood as a premier platform where creativity, influence, and storytelling converge. Structured for inclusivity and impact, the awards encompass a wide range of categories, ensuring that achievements across the digital spectrum are acknowledged, celebrated, and elevated.